After a life-changing accident, Dan Yoo found himself managing a difficult recovery. Evangelical about the healing properties of the cannabis plant, he founded Kaizen to initiate new conversations about cannabis extracts. Kaizen—a Japanese word for “continuous improvement”— is a top-shelf California concentrates brand that’s rooted in a commitment to continual improvement, transparency and education.
WHAT WE DID
Brand Audit & Strategy
Identity Development
Marketing Collateral
Swag & Apparel Design
Packaging Design
Production Management
Website Design
Content Creation
Brand Guidelines
Social Media Guidelines
ACCOLADES
Packaging
2022
Identity (Merit)
2022
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