Hoegaarden (pronounced “who-gar-den” after the Belgian town it is brewed in) is a refreshing witbier brewed with coriander and orange peel. Available worldwide, Hoegaarden revived the lost witbier style and is now widely recognized as the standard in the category.
WHAT WE DID
Brand Audit & Research
Brand Strategy
Identity Development
Identity Refinements
Sales & Marketing Collateral
Packaging Exploration
Packaging Prototype Testing
Product Photography
Advertising
Merchandise & Swag
Brand Guidelines
Marketing Toolkits
Creative Direction & Consulting